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Admin Jawad says | |||
| Hey guys, over the past couple of months, concerns have been mounting up that super-star startups like Digg are beginning to lose focus by appealing to everyone. It used to be just us geeks that ruled the topics posted on Digg, but now it is a site for everyone. This got me thinking in terms of any startup; and I followed up on it by reading a couple of books on marketing. The result was this article. It is an article I wrote emphasizing the importance startups need to place on focusing on their particular niche. Shuzak, for example, will fail if it tries to be a social network for "everyone". I concluded that expanding your focus and being strong somewhere is a better approach than expanding your focus and winding up weak everywhere. I will appreciate your thoughts on this. |
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| Total Topic Karma: 3 | - More by this Author | |||
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Admin Jawad says |
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| Oh btw, I posted this on Shuzak's Digg community because it was Digg that primarily inspired me to write this piece. Also, rather ironically, it got submitted on Digg. | ||||||
| - 06 February, 2007 | ||||||
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eviljawdy says |
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| The idea of concentrating on one major topic/aspect is a great idea - "finding a niche in a market, and sticking owning it is the primary idea of business" or some words to that effect. I'm certainly part of the group that reckons Shuzak should stay for Geeks! |
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| - 06 February, 2007 | ||||||
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RyeGye24 says |
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| Definitely. And that is why Jim Jones is a problem. But that aside, this place will dfinitely end up better as long as it stays geek centric. The big problem is how do we keep it that way? | ||||||
| - 06 February, 2007 | ||||||
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CamouflageNoise says |
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| One method would to try and keep most topics or communities geek related. Then again, that would be like saying geeks don't enjoy anything not geek related. We could always include geek jargon into every post, hehe. I don't see it being a real problem if non geeks join as long as they are aware that this is exactly what it's advertised as: a community for geeks (+ of any range |
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| - 07 February, 2007 | ||||||
| Jeremiah Hoyet says |
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| *wink* It's also on Netscape. I'm a little up in the air about the niche approach. It really depends on the model of web site and why the user would choose to get involved in the niche community vs the larger community that may already include what they are looking for. |
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| - 07 February, 2007 | ||||||
| Sample says |
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| I think the niche approach is case-by-case. The article was titled as regarding "startups" in general, but my feeling is that it's targetted towards social network sites and only those. Social network sites will tend to niche-ify, simply because people group together by commonality. Other sites niche-ify due to single purpose. If you deploy a general framework program, like wikipedia (a framework for general knowledge), niche or no niche is really not an issue. I guess sites like experts-exchange would provide a counter argument, but there is no question that wikipedia has achieved power by its generality. niche sites are merely finding cracks on a largely smoothed-out surface. If you fall into the crack you don't get sweeped away. Sooner or later most cracks are filled. Of course it's difficult and competitive. Point is, if niche is no-go, might as well look broadly, and repaint the surface. Develop a new application that spreads across everything. I see room for such an application. Just what it is...  |
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| - 07 February, 2007 | ||||||
| Sample says |
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| By the way, this comment system is really awesome! | ||||||
| - 07 February, 2007 | ||||||
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